Automotive Distribution & Marketing Co. Ltd. (ADMC) has signed a collaboration agreement with renowned media personality and influencer Yasser Al-Saqqaf, appointing him as the Brand Ambassador for TANK 700 in the Kingdom. The signing ceremony took place at the company’s showroom on Madinah Road in Jeddah on Sunday, 20 September 2026.
The partnership comes as part of ADMC’s efforts to strengthen the presence of TANK 700 in the Saudi market, positioning it as a leading vehicle in its segment that combines exceptional performance, refined design, and a comfortable driving experience. TANK 700 reflects a sophisticated and meticulously crafted exterior design, while inside, it offers the highest levels of luxury and comfort.
Beneath its commanding presence, TANK 700 is powered by a 3.0-litre twin-turbo V6 engine producing 355 horsepower and 560 Nm of torque, paired with a 9-speed automatic transmission and an intelligent four-wheel-drive system. Front and rear differential locks, a suite of dedicated terrain modes allow it to move from city streets to desert dunes with equal confidence. Inside, Nappa leather seating, a 16.2-inch central display and a Harman Kardon premium sound system create a first-class cabin. A head-up display projects speed and navigation directly into the driver’s line of sight, supported by a comprehensive set of advanced driver assistance systems.
As part of its strategy to build direct connections with its target audience, ADMC selected Yasser Al-Saqqaf for this role due to his influential media presence and his ability to create engaging content tailored to a variety of platforms. Yasser Al-Saqqaf is one of Saudi Arabia’s most recognized media personalities and actors, having built a strong reputation through his dynamic presence and diverse talents. He began his professional career as a broadcaster, quickly attracting audiences with his distinctive presenting style before moving into television, where he hosted several programs and established a unique position within the Saudi media and acting landscape, building a broad audience base.
His appointment as Brand Ambassador for TANK 700 reflects a natural alignment between his personal qualities and the vehicle’s identity. Al-Saqqaf embodies ambition and innovation while consistently delivering experiences that resonate with audience aspirations and modern lifestyles. While TANK 700 embodies luxury and power, Al-Saqqaf represents adaptability and a drive to explore new horizons. This shared vision forms the foundation of a partnership designed to engage a new generation of consumers and showcase a driving experience worthy of attention.
Representing ADMC at the signing ceremony was Ali Alshabib, Sales Director, who commented: “When selecting a Brand Ambassador for TANK 700, we were keen to ensure a genuine alignment between the ambassador’s personality and the brand’s character. We believe that Yasser Al-Saqqaf’s experience, strong media presence, and ability to connect with audiences in a relatable manner will add significant value to this collaboration. This step also reflects our ongoing commitment to strengthening the presence of TANK 700 in the Saudi market and building closer, more engaging relationships with customers and audiences.”
The collaboration will focus on developing content centered around TANK 700, highlighting the vehicle’s features and driving experience while introducing the model through a blend of professional media storytelling and authentic personal experience. The initiative is designed to strengthen direct engagement with audiences and further reinforce the brand’s presence in the Saudi market.
