The global showcase will unveil EXEED’s refreshed design language, new flagship models and high-performance driving capabilities, offering Saudi users a closer look at the brand’s next chapter
EXEED is set to showcase its latest advances in design, performance and technology at the 2026 EXEED International User Summit on October 18, under the theme “The Pulse Lives on”. The global event will bring together users and partners from around the world for a multi-dimensional showcase focused on global user co-creation, avant-garde design, track performance and the brand ecosystem, offering Saudi customers a closer look at the innovations shaping EXEED’s next chapter.
As an annual flagship communication platform for global users and partners, this year’s event carries forward EXEED’s long-standing philosophy of growing alongside its users. Built upon a global user community of 550,000 and the fifth anniversary of the EXEEDers Club, the brand will link products, design, performance and user relations via a suite of immersive real-scene experiences, enabling users and partners from diverse markets to gain a more direct insight into EXEED’s brand vision.
A major highlight of the conference will be the EXEED Global Brand Launch. Hosted in Shanghai, this activity will feature the unveiling of a new design language that embodies EXEED’s design philosophy for future premium mobility. The all-new ET9, developed with this design language, will make its debut at the event. Boasting a poised, powerful stance and top-tier premium design orientation, the new model reflects EXEED’s refreshed interpretation of flagship presence, vehicle proportions and meticulous detailing.
The launch will also present the updated exterior of the right-hand-drive ES GT, alongside the design concept for the brand’s first MPV Concept car. Attendees will also get to see the first right-hand-drive ET FL and the highly futuristic X-CONCEPT, offering global users a fuller view of the brand’s product portfolio. By showcasing these distinct models, EXEED will further illustrate its exploration in premium design, performance and forward-looking technologies.
Meanwhile, the Zhejiang International Circuit Track Day will bring a stronger performance identity to the conference. Between 2025 and 2026, EXEED has built up rich dynamic driving experiences across 11 international racetracks worldwide. During this track session, models including the ES, ET FL, RX FL and RX MY (It is named as 09 MY in some markets ) will be tested and demonstrated around acceleration, handling, braking, stability and EXEED SIVP technology, letting users experience EXEED’s performance DNA in high-intensity driving environments.
For EXEED vehicles, international race tracks are far more than racing venues; they serve as a vital means to validate powertrain response, chassis calibration and safety limits.
As the summit approaches, EXEED will continue to reveal additional model highlights, on-site activities and user stories to deepen external understanding of the brand’s long-term strategy covering design, technology, performance and global user co-creation. The EXEED AIMOGA robot will also demonstrate its latest innovations.
About EXEED:
EXEED is a premium automotive brand committed to delivering intelligent mobility through advanced technology, sophisticated design, and exceptional craftsmanship. Combining global engineering expertise with innovative manufacturing, EXEED offers a range of premium SUVs and sedans that deliver outstanding performance, safety, comfort, and a refined driving experience for customers around the world.
About Arabian Heritage Motors:
Arabian Heritage Motors, part of Al Ghurair Mobility, is a leading automotive company dedicated to delivering premium mobility solutions and exceptional customer experiences in the Kingdom of Saudi Arabia. As the exclusive distributor of EXEED in Saudi Arabia, the company provides comprehensive sales, after-sales, and customer support services through a growing network, delivering quality, reliability, and long-term value to customers across the Kingdom.